Media

Infinity’s subsidiary, Earth911.com, is an environmental services company that addresses product end-of-life solutions for businesses and consumers. Its strategy is to enhance a client’s image, demonstrate a client’s environmental stewardship and provide targeted Internet advertising through a number of channels. Earth911 delivers this solution by providing data, information systems, platforms and media tools with the goal to engage consumers, track recycling and sustainability programs and demonstrate compliance.

Content

Earth911’s editorial staff brings reuse, recycling, proper disposal, environmental and lifestyle-oriented stories and related tips to consumers in an easy-to-access style. Stories often highlight the businesses or industry segments of Earth911’s or Quest’s clients, focusing on telling the facts and statistics supporting clients’ sustainability initiatives. The content, which can be syndicated on client sites in a cost-effective manner, is intended to be politically neutral and on-point.

Advertising

The client marketing dollar for advertising on the Earth911.com Web site is aimed at reaching an audience that is concerned with the concept of sustainability and learning more about it. Earth911.com is the number one Google search result for “recycle,” “recycling” and other related terms. Earth911.com is also one of the only environmental Web sites where advertisers can geo- and industry-target an audience. Annually, over 4.5 million visitors use Earth911.com resulting in nearly 16 million pageviews.

Search Syndication

The Earth911.com database can be custom-branded and syndicated on a client’s Web site, enabling the client to associate reuse, recycling and proper disposal information with its products. Earth911’s clients can decide to incorporate the Earth911 search platform into other custom-branded offerings available from Earth911, including an iPhone application (iRecycle), or other soon-to-be released applications such as a mobile version of the Web site and an SMS/text search interface.

Some of Earth’s prominent customized search users include:

Information Outreach and Social Networking

Increasingly, manufacturers and retailers recognize that consumers do not always search for products and services of their own accord. Instead, services come to the attention of consumers through social media. Earth911 realizes the impact of social networking and information outreach on advertising and marketing and has worked to create engaged audiences across recognizable and prominent social networks such as Twitter, Facebook and a weekly newsletter published by Earth911 which is distributed to more than 36,000 opt-in subscribers.